If you have a trade fair show coming up, you have a lot of decisions to make and preparations to attend to. This is an especially stressful time if it’s your first one. No matter what, though, small businesses can benefit greatly from trade fairs, which is why we’ve created this guide.
Below, you can learn how to prepare for your first trade fair tour.
Determine the Why
If you’re signing up for a trade fair, you have to decide why you’re doing it. You shouldn’t do so just because you have a feeling. There should be something specific that’s driving you. You can, for example, launch a new product. You can introduce a new partner, create new relationships with distributors and build your business network connections.
Time and Money
These are two things that you will absolutely have to have during your first trade fair tour. You need to save enough money so that you can keep things going while you’re away from home and so that you can support yourself while you’re staying in hotels.
Before your trade fair tour, you should consider booking your hotel in advance. This will grant you discounts and you might even have more amenities.
You should begin planning everything out as soon as you have the set dates for the trade show. Figure out your budget and decide how much money you need to save every month. When you get within four months of the deadline, you can start to work on your objectives while you’re at the trade fair tour.
When you’re a few weeks away from the tour, you can confirm all of your advertising, work schedules, send mail and letters.
There are different sizes of booths for people who are starting out in trade fair tours. It’s fun to have a giant booth to make a statement about you and your brand, but the simple truth is that some people can’t afford to do this.
A solution for those who don’t have a lot of cash is to get a smaller booth and get enough information from the people that come up to you so that you can call them after the fair tour. This will allow you to keep contact with them, they’ll remember you, and you might have loyal customers because of it.
The people who stand next to you when you’re at your booth matter greatly. That’s because they are your competition, but if you pair up with the right people, they could also give you good connections and distributors in the future.
That’s the bright side of being at a fair full of like-minded people. They all have information that you can learn from.
If you’re going on your first trade fair tour, then you’re in the same position as hundreds before you. While they might not have had the resources to find out how to prepare for the fair, you do.
In our above article, we’ve provided you with a guide that details how you should prepare for your first trade fair tour.
All in all, we consider that you adjust how you feel about your neighbours, you should determine why you’re going, figure out what size of booth you need, and you need to manage your time and money.